Before you go jumping into a website, it is important to think out the name for your site. Too many companies think all it takes is a web site and you will have instant success.
The web addresses on this site [1] , show a few examples of how jumping into a domain name before thinking through it can lead to some embarrassing stuff. Of course, I am sure some of these sites were fully aware of what they were doing.
Links:
[1] http://www.nextwebgen.com/2006/08/02/top-10-worst-company-urls/
[2] https://www.paypal.com/cgi-bin/webscr?cmd=_xclick&business=rick@yourpcpartner.com&item_name=Buy
[3] http://www.helpmerick.com/node/856
[4] http://www.helpmerick.com/node/854